Copywriting
For five years, I helped shape how one of America's most respected heritage brands communicated. I developed campaigns, launched products, improved lifecycle marketing, and wrote editorial across nearly every customer touchpoint. Alongside that work, I partnered with independent brands to help define their voice from the ground up.
Major Campaigns
Launching New Ideas
Client
Filson, 2021-2026
Role
Lead Copywriter
Overview
As Filson's lead marketing copywriter, I developed messaging for seasonal campaigns, product launches, and brand partnerships across every customer touchpoint.
My role extended beyond writing individual assets to building messaging systems that scaled consistently across web, email, social, retail, experiential, video, and paid media.
Performance-Informed Copy
Growing Customer Relationships
Client
Filson, 2021-2026
Role
Lead Copywriter
Overview
Performance data became an important part of my creative process. It provided a form of direct customer feedback that informed messaging across campaigns, lifecycle marketing, product storytelling, and search.
Voice and Style
Evolving Brand Identity
Client
Filson, 2021-2026
Role
Lead Copywriter
Overview
Shaping how Filson communicated as a brand. I refined the voice, developed style guides, implemented AI-assisted workflows, and created messaging frameworks that brought greater clarity and consistency across channels.
Editorial: The Filson Journal
Building Trust Through Storytelling
Client
Filson, 2021-2026
Role
Lead Copywriter
Overview
The Filson Journal brought the brand to life through profiles, history, and stories from the field. My role included writing original features, editing freelance contributions, creating editorial style guides for freelance writers, and shaping an editorial voice rooted in Filson's values.
Terrace Club
Creating from a Blank Page
Client
Terrace Club, 2026
Role
Lead Copywriter
Overview
Building a brand from the ground up through product storytelling, creative direction, and messaging that established a distinct point of view.